Feminism And The Feminist Movement Essay - 1672 Words

The feminist movement has transformed over the past century through the strength of thousands of women who were willing to put their lives and reputations on the line to fight against social injustice. The feminist movement has a common theme: rights and respect for women. However, it’s goals, methods and conceptions of who is included under the identity â€Å"feminist† has evolved considerably since the 19th century. The U.S. feminist movement’s objectives have progressed from prioritizing legislation to effect change, to combining policy with the deconstruction of societal norms in to be more inclusive and widespread force. The activists of the first wave feminist movement were focused on fighting for women’s political rights, namely the right to vote. During the 19th and early 20th century, women were obligated to follow the laws but had no political voice. Women were essentially property, passed from one male to another, father to husband or to relativ e if they didn’t marry. Women didn’t truly own any money they made or any property they inhabited. Women’s opportunities to obtain education were limited and restricted to the wealthy. They were even limited to roles within the church--a place where women were supposed to have superiority as â€Å"moral strongholds.† (Dicker 25) In response to this, women began to push back against this inequality. Strong, intelligent and educated women broke social norms and expressed their opinions in an effort to break down oppression prevalentShow MoreRelatedFeminism And The Feminist Movement Essay1292 Words   |  6 PagesThe feminist movement came to fruition during the early 20th century. Over all, the push for women s suffrage and rights was strong, but further enhanced by leaders like Alice Paul and Jane Addams. The idea of equal rights for all was further scrutinized and contested after civil rights were granted to former slaves. Women began to push for simi lar equality as illustrated through the feminist movement. The feminist movement became very large and sprouted subsections, one being a subsectionRead MoreFeminism And The Feminist Movement924 Words   |  4 Pagesplaylist I chose to focus on an overall theme of Feminism and the impact that women in popular music have through music. A feminist supports the ideals for equal rights for women. They share a common goal to achieve equal political, economic, personal, social and cultural rights. The women music genre emerged during the second-wave feminist movement. Women artists have taken to the music industry to express the idea of women rights through a feminist movement. This playlist includes eight songs from today’sRead MoreFeminism And The Feminist Movement Essay1523 Words   |  7 Pagescreated works that were completely original, and treated everyone with respect, dignity, and authenticity. Roxane Gay’s â€Å"Bad Feminist: Take One† ruminates on the authenticity of feminist identity constructed on principles of à ¢â‚¬Å"essential feminism.† Ultimately, Gay arrives at the conclusion that narrowly constructed and rigidly defined fundamentals or â€Å"essentials† of feminism conflict with the complexities of womanhood and lead to an inauthentic (and unacceptable) identity. Gay advocates that genderRead MoreFeminism And The Feminist Movement1110 Words   |  5 PagesWilliam Fayson English 1102 Professor Williams I Spy Feminism In today’s society if we asked people the first thing that came to their mind when they heard the word equality, my bet is that not many of them would say something along the lines of male versus female. Females before, during, and after the feminist movement have been subject to discrimination because of what doesn’t lie in between their legs. Females are often steered away from the things they enjoy doing simply because it may seemRead MoreFeminism And The Feminist Movement Essay1339 Words   |  6 PagesAt its very core, the feminist movement aims to create gender equality. However on the individual level, feminism becomes a lot more nuanced, as feminists come from many different backgrounds, have many different experiences, and identify themselves in many different ways. Feminism is a movement for everyone, not just women, as it also addresses many other issues as a result of intersecting identities. Although gender equality seems like a logical enough goal, man y people are afraid to identify specificallyRead MoreFeminism And The Feminist Movement910 Words   |  4 PagesFeminism is a movement that I have never really claimed myself to be a part. I have nothing against those who want to stand for what they believe in, but I think there’s a way it should be done. Feminism is something that I have questioned a lot and have looked into. I am completely for women feeling empowered; however, I find many things that I disagree with when it comes to the feminist movement. I’ve listed five of them: 1. Feminists tend to paint the picture like men are the only problem. ItRead MoreFeminism And The Feminist Movement1006 Words   |  5 Pages Early feminism was typically focused only on white women, likely because racism was still extremely prominent at the time feminism began emerging. It was not until Kimberlà © Crenshaw introduced the term â€Å"intersectionality† in 1989 that feminism started to look at oppressed group’s needs (Nash, 2008, 2). Intersectionality is a way of thinking that acknowledges that when a person has identities that belong to more than one oppressed group, it impacts their quality of life more negatively. In this paperRead MoreFeminism And The Feminist Movement1304 Words   |  6 Pagesthe rise of the feminist movement there have been many significant advances toward women gaining equality in all aspects of life. Media has a strong influence on society and it is continuously educating, informing and conditioning how humans behave and display themselves. With the media endorsing so many hyper sexualized images of men and women, it is very unlikely that these ideas would render no i mpact on our sense of identity. Feminism is a social principle and political movement mostly based onRead MoreFeminism And The Feminist Movement1451 Words   |  6 PagesWhat is Feminism? According to the English Dictionary, Feminism is a doctrine advocating social, political, and economic equality for all sexes. For the last 100 years men and women had fought tirelessly for equality of the sexes. The Women’s Liberation Movement, also known as the Feminist Movement made aggressive changes in the history of women oppression in society. This is now bone of my bones, and flesh of my flesh, she shall be called a women, so God created man in his own image. â€Å"Genesis 1:26-27Read MoreFeminism : A Feminist Movement1553 Words   |  7 Pagesâ€Å"Feminist battled for decades to†¦ wrest power from men, Congratulations men, you won.† After comments like this how do you not ask yourself if there is still a need for a feminist movement throughout the country? Although i t is now 2015, women still must put up a fight for equality. Males and females are constantly being compared in society. Especially at work, whether it is by earning less, or being subjected to an unfavorable environment, women are still seen as inferior to men, even if it is not

Mcdonalds Energy Drink Research Report Free Essays

McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report, is information on market size, target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment for their menu. We will write a custom essay sample on Mcdonalds Energy Drink Research Report or any similar topic only for you Order Now The market research collected and contained in this report consists of secondary data. This research was authorized by: McDonalds Corporation. Current market research shows that the energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. The US energy drink industry is expected to more than double in the 5 years preceding 2013. (Comprehensive Reviews) Eighteen to twenty-four year olds or college students are the largest segment of energy drink consumers. NutritionJ) The conclusion of this report suggests that the growth of the energy drink market has been greater than most other liquid refreshment beverage sectors in the US in the past five years and that this trend will continue. It is recommended that McDonalds Corporation add energy drinks to their offerings and target college-aged students. Introduction Fast food consumption in the US has declined during the rece nt economic crisis. To stay profitable, many fast food chains have introduced low-cost or â€Å"value† items too keep sales up. Along with low-cost items, many fast food chains have added specialized items or niche items to attract customers that can more conveniently buy these at a fast food store. McEnergy 3 Energy drinks have continued to gain popularity since Red Bull was launched in 1997. More than 500 new energy drinks were launched worldwide in 2006 and beverage companies are reaping the rewards of the exploding energy drink industry. This report examines the energy drink market and its potential to become a niche item in a fast food chain along with the population to target. Methods This report was conducted using a secondary statistical data and secondary research that was gathered using a focus group and survey of college age participants. The statistical data was obtained from New York City-based Beverage Marketing Corporation which is the leading research firm dedicated to the global beverage industry. The statistical data regarding the previous growth patterns and growth forecasts will be discussed in the results. The focus group and survey were done by Nutrition Journal and focuses on energy drink consumption patterns among college students. The survey was based on responses from a 32-member college student focus group and a field test, a 19-item survey was used to energy drink consumption patterns of 496 randomly surveyed college students. (nutritionj) The population was defined as undergraduate students at a state university located in the Central Atlantic Region of the United States. 85% of the undergraduates were 18-24 years of age, 12% were 25-40 years of age and 3% 41 years of age or older. Sixty two percent of the entire student body is female. The sampling units were individual college students that were generated with a McEnergy 4 non-probability method of asking students around campus if they would like to participate. (Nutritionj) Results Fifty one percent of participants reported consuming at least one, energy drinks a month. Thirty four percent of participant reported consuming at least two energy drinks a month. Table 1 % of college energy drink users reporting amount and frequency of energy drink consumption by situation in an average month Energy drinks consumed Days/month ________________________________________________ Situation n 1 2 2 1-4 5-10 10 Insufficient Sleep 169 64 22 14 74 18 8 Need general energy 165 63 21 16 74 18 8 Studying or project 125 50 36 14 85 10 5 Driving long distance 114 63 23 14 86 9 5 With alcohol 136 27 24 49 73 18 9 Treat hangover 42 74 10 16 74 14 12 N= 253 college energy drink users (nutritionj) The US refreshment beverage market grew by 1. 2% in 2010The growth of the energy drinks market is up 5. 4% in the past year. (beveragemarketing) From 2004 to 2009 the McEnergy 5 overall growth of the energy market is up over 240% (Wiley) The shift from consumption of sports drinks such as Gatorade and Powerade towards energy drinks should continue. In the last year, carbonated soft drinks remain the largest liquid refreshment beverages category but their volume slipped 0. 8% from 13. 9 billion gallons in 2009 to 13. 8 billion gallons in 2010, which resulted in their market share decreasing. (beveragemarketing) Table 2 U. S Liquid Refreshment Beverage Market Change in Volume by Segment 2009-2010 Percent Change Segments 2009-2010 RTD Tea 12. 5% Sports Drinks 9. % RTD Coffee 8. 1% Energy Drinks 5. 4% Bottled Water 3. 5% Value-Added Water 0. 2% Fruit Beverages -2. 0% Carbonated Soft Drinks -0. % Total LRB 1. 2% Source: Beverage Marketing Corporation (BeverageMarketing) McEnergy 6 Conclusion The energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. Having grown 240% in the past five years, the only beverage sectors to grow faster that energy drinks last year were ready-to-drink tea, ready-to-drink coffee and s ports drinks. McDonalds already distributes these other three beverages and would benefit by adding the next fastest growing beverage sector, energy drinks. Despite the large market share that carbonated beverages owns, there is a demand and shift towards other beverage sectors as evidenced by a decrease in carbonated beverage market share last year. A large segment of energy drink consumers is the college-aged consumer. With over 50% of college students drinking at least one energy drink a month and 34% at least two a month, this would be a good population to target. Recommendations Include energy drinks to the offerings at McDonalds fast food restaurants. Target college-aged students with initial locations and marketing strategies. McEnergy 7 References: – Gonzalez de Mejia, E. Heckman, M. A. Sherry, K. (2010). Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in The United States. Comprehensive Reviews in Food Science and Food Safety. Retrieved from: http://onlinelibrary. wiley. com/doi/10. 1111/j. 1541-4337. 2010. 00111. x/pdf – West, T. (2011). The Energy Market is Still Full of Growth Potential Reports. Wholesale News. Retrieved from: http://web. ebscohost. com. lib. kaplan. edu/ehost/pdfviewer/pdfviewer? vid=12hid=123sid=eeec713f-80bc-4ca6-b6ce-02c68e0f1f50%40sessionmgr112 – The US Liquid Refreshment Beverage Market Increased by 1. 2% in 2010. (March 2011). Beverage Marketing Corporation Reports. Retrieved from: http://www. beveragemarketing. com/? section=pressreleases – Aeby, V. G. Barber-Heidal, K. Carpenter-Aeby, T Malinauskas, B. M, Overton, R. F. (2007). A Survey of Energy Drink Consumption Patterns Among College Students. Nutrition Journal. Retrieved from: http://www. nutritionj. com/content/6/1/35 How to cite Mcdonalds Energy Drink Research Report, Essays

Ellison free essay sample

# 8217 ; s # 8220 ; Battle Royal # 8221 ; Essay, Research Paper Ellison # 8217 ; s # 8220 ; Battle Royal # 8221 ; In Battle Royal, Ellison shows us assorted things to convey our attending to the hurting the minority group suffered. In making this Ellison shows us relationships between the torture they felt to our feelings for them. When the male childs enter the pugilism ring, they are shown off like animate beings. The adult female dancing represents the ill pleasance derived from the male childs # 8217 ; anguish. Ellison shows us a image of the human head, in seeing something to crave after so watching immature work forces being beaten about to decease as a signifier of amusement. He does this to demo us a position of human nature. In subjugation to the torture the male childs developed a kind of counter onslaught. The male childs were so eager for the the bogus money that they suffered electric dazes to catch it. I think this kind of surprised the audience, existences that the male childs neer gave up the battle. 4. Why does Ellison say hung the bird on Charlie (Para 2) instead of nicknamed him? Here is another nod to audience. Ellisons readers were likely well educated, even Intellectual; however, they might have liked seeing themselves as hip connoisseurs of avian-garden music, a desire that Ellison taps into by using slang.Its also, of course, a nice Juxtaposition with the academic language earlier In the paragraph: achieved Identity. 5. What Is the effect of Ellisons references to the story about the infant Jesus (Para 3)? It has a couple of functions. One Is the connection between Parker and the miracle of the Virgin Birth his music Is miraculous to some. Another Is the way Ellison uses It to develop his argument: the story works but the music does not (the goldfinchs song has no soul). . Why does Ellison provide the mockingbirds scientific name (Mulls polyglots)(Para 4)? As previously, the excerpt Is filled with Juxtaposition of academic language and the language of pop culture. Here Ellison plays the academic again. 7. How does Ellison manage to make this description of Jazz sound so Jazzy: by long- intended successions of notes and phrases, by swoops, bleats, echoes, rapidly repeated bebops I mean rebooked bebops . (Para 4)?In part, he does It through his use of onomatopoeia as well as his use of pacing. The phrase begins with the parallel by but speeds up with the list of sounds and then stops and doubles back after the dash. 8. What Is the effect of the dashes In the phrasebook? See above hung the bird on Charlie (Para 2) instead of nicknamed him? Here is another nod to audience. Ellisons readers were likely well educated, even intellectual; however, tit the academic language earlier in the paragraph: achieved identity. 5. What is couple of functions. One is the connection between Parker and the miracle of the Virgin Birth his music is miraculous to some. Another is the way Ellison uses it to has no soul). 6. Why does Ellison provide the mockingbirds scientific name (Mimes polyglots)(Para 4)? As previously, the excerpt is filled with Juxtaposition of academic repeated bebops I mean rebooked bebops (Para 4)? In part, he does it through after the dash. 8. What is the effect of the dashes in the phrasebook?