Mcdonalds Energy Drink Research Report Free Essays

McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report, is information on market size, target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment for their menu. We will write a custom essay sample on Mcdonalds Energy Drink Research Report or any similar topic only for you Order Now The market research collected and contained in this report consists of secondary data. This research was authorized by: McDonalds Corporation. Current market research shows that the energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. The US energy drink industry is expected to more than double in the 5 years preceding 2013. (Comprehensive Reviews) Eighteen to twenty-four year olds or college students are the largest segment of energy drink consumers. NutritionJ) The conclusion of this report suggests that the growth of the energy drink market has been greater than most other liquid refreshment beverage sectors in the US in the past five years and that this trend will continue. It is recommended that McDonalds Corporation add energy drinks to their offerings and target college-aged students. Introduction Fast food consumption in the US has declined during the rece nt economic crisis. To stay profitable, many fast food chains have introduced low-cost or â€Å"value† items too keep sales up. Along with low-cost items, many fast food chains have added specialized items or niche items to attract customers that can more conveniently buy these at a fast food store. McEnergy 3 Energy drinks have continued to gain popularity since Red Bull was launched in 1997. More than 500 new energy drinks were launched worldwide in 2006 and beverage companies are reaping the rewards of the exploding energy drink industry. This report examines the energy drink market and its potential to become a niche item in a fast food chain along with the population to target. Methods This report was conducted using a secondary statistical data and secondary research that was gathered using a focus group and survey of college age participants. The statistical data was obtained from New York City-based Beverage Marketing Corporation which is the leading research firm dedicated to the global beverage industry. The statistical data regarding the previous growth patterns and growth forecasts will be discussed in the results. The focus group and survey were done by Nutrition Journal and focuses on energy drink consumption patterns among college students. The survey was based on responses from a 32-member college student focus group and a field test, a 19-item survey was used to energy drink consumption patterns of 496 randomly surveyed college students. (nutritionj) The population was defined as undergraduate students at a state university located in the Central Atlantic Region of the United States. 85% of the undergraduates were 18-24 years of age, 12% were 25-40 years of age and 3% 41 years of age or older. Sixty two percent of the entire student body is female. The sampling units were individual college students that were generated with a McEnergy 4 non-probability method of asking students around campus if they would like to participate. (Nutritionj) Results Fifty one percent of participants reported consuming at least one, energy drinks a month. Thirty four percent of participant reported consuming at least two energy drinks a month. Table 1 % of college energy drink users reporting amount and frequency of energy drink consumption by situation in an average month Energy drinks consumed Days/month ________________________________________________ Situation n 1 2 2 1-4 5-10 10 Insufficient Sleep 169 64 22 14 74 18 8 Need general energy 165 63 21 16 74 18 8 Studying or project 125 50 36 14 85 10 5 Driving long distance 114 63 23 14 86 9 5 With alcohol 136 27 24 49 73 18 9 Treat hangover 42 74 10 16 74 14 12 N= 253 college energy drink users (nutritionj) The US refreshment beverage market grew by 1. 2% in 2010The growth of the energy drinks market is up 5. 4% in the past year. (beveragemarketing) From 2004 to 2009 the McEnergy 5 overall growth of the energy market is up over 240% (Wiley) The shift from consumption of sports drinks such as Gatorade and Powerade towards energy drinks should continue. In the last year, carbonated soft drinks remain the largest liquid refreshment beverages category but their volume slipped 0. 8% from 13. 9 billion gallons in 2009 to 13. 8 billion gallons in 2010, which resulted in their market share decreasing. (beveragemarketing) Table 2 U. S Liquid Refreshment Beverage Market Change in Volume by Segment 2009-2010 Percent Change Segments 2009-2010 RTD Tea 12. 5% Sports Drinks 9. % RTD Coffee 8. 1% Energy Drinks 5. 4% Bottled Water 3. 5% Value-Added Water 0. 2% Fruit Beverages -2. 0% Carbonated Soft Drinks -0. % Total LRB 1. 2% Source: Beverage Marketing Corporation (BeverageMarketing) McEnergy 6 Conclusion The energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. Having grown 240% in the past five years, the only beverage sectors to grow faster that energy drinks last year were ready-to-drink tea, ready-to-drink coffee and s ports drinks. McDonalds already distributes these other three beverages and would benefit by adding the next fastest growing beverage sector, energy drinks. Despite the large market share that carbonated beverages owns, there is a demand and shift towards other beverage sectors as evidenced by a decrease in carbonated beverage market share last year. A large segment of energy drink consumers is the college-aged consumer. With over 50% of college students drinking at least one energy drink a month and 34% at least two a month, this would be a good population to target. Recommendations Include energy drinks to the offerings at McDonalds fast food restaurants. Target college-aged students with initial locations and marketing strategies. McEnergy 7 References: – Gonzalez de Mejia, E. Heckman, M. A. Sherry, K. (2010). Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in The United States. Comprehensive Reviews in Food Science and Food Safety. Retrieved from: http://onlinelibrary. wiley. com/doi/10. 1111/j. 1541-4337. 2010. 00111. x/pdf – West, T. (2011). The Energy Market is Still Full of Growth Potential Reports. Wholesale News. Retrieved from: http://web. ebscohost. com. lib. kaplan. edu/ehost/pdfviewer/pdfviewer? vid=12hid=123sid=eeec713f-80bc-4ca6-b6ce-02c68e0f1f50%40sessionmgr112 – The US Liquid Refreshment Beverage Market Increased by 1. 2% in 2010. (March 2011). Beverage Marketing Corporation Reports. Retrieved from: http://www. beveragemarketing. com/? section=pressreleases – Aeby, V. G. Barber-Heidal, K. Carpenter-Aeby, T Malinauskas, B. M, Overton, R. F. (2007). A Survey of Energy Drink Consumption Patterns Among College Students. Nutrition Journal. Retrieved from: http://www. nutritionj. com/content/6/1/35 How to cite Mcdonalds Energy Drink Research Report, Essays

Ellison free essay sample

# 8217 ; s # 8220 ; Battle Royal # 8221 ; Essay, Research Paper Ellison # 8217 ; s # 8220 ; Battle Royal # 8221 ; In Battle Royal, Ellison shows us assorted things to convey our attending to the hurting the minority group suffered. In making this Ellison shows us relationships between the torture they felt to our feelings for them. When the male childs enter the pugilism ring, they are shown off like animate beings. The adult female dancing represents the ill pleasance derived from the male childs # 8217 ; anguish. Ellison shows us a image of the human head, in seeing something to crave after so watching immature work forces being beaten about to decease as a signifier of amusement. He does this to demo us a position of human nature. In subjugation to the torture the male childs developed a kind of counter onslaught. The male childs were so eager for the the bogus money that they suffered electric dazes to catch it. I think this kind of surprised the audience, existences that the male childs neer gave up the battle. 4. Why does Ellison say hung the bird on Charlie (Para 2) instead of nicknamed him? Here is another nod to audience. Ellisons readers were likely well educated, even Intellectual; however, they might have liked seeing themselves as hip connoisseurs of avian-garden music, a desire that Ellison taps into by using slang.Its also, of course, a nice Juxtaposition with the academic language earlier In the paragraph: achieved Identity. 5. What Is the effect of Ellisons references to the story about the infant Jesus (Para 3)? It has a couple of functions. One Is the connection between Parker and the miracle of the Virgin Birth his music Is miraculous to some. Another Is the way Ellison uses It to develop his argument: the story works but the music does not (the goldfinchs song has no soul). . Why does Ellison provide the mockingbirds scientific name (Mulls polyglots)(Para 4)? As previously, the excerpt Is filled with Juxtaposition of academic language and the language of pop culture. Here Ellison plays the academic again. 7. How does Ellison manage to make this description of Jazz sound so Jazzy: by long- intended successions of notes and phrases, by swoops, bleats, echoes, rapidly repeated bebops I mean rebooked bebops . (Para 4)?In part, he does It through his use of onomatopoeia as well as his use of pacing. The phrase begins with the parallel by but speeds up with the list of sounds and then stops and doubles back after the dash. 8. What Is the effect of the dashes In the phrasebook? See above hung the bird on Charlie (Para 2) instead of nicknamed him? Here is another nod to audience. Ellisons readers were likely well educated, even intellectual; however, tit the academic language earlier in the paragraph: achieved identity. 5. What is couple of functions. One is the connection between Parker and the miracle of the Virgin Birth his music is miraculous to some. Another is the way Ellison uses it to has no soul). 6. Why does Ellison provide the mockingbirds scientific name (Mimes polyglots)(Para 4)? As previously, the excerpt is filled with Juxtaposition of academic repeated bebops I mean rebooked bebops (Para 4)? In part, he does it through after the dash. 8. What is the effect of the dashes in the phrasebook?

Masque of the Red Death free essay sample

It is typical when reading Edgar Allan Poe’s literature for it to give off a spine-chilling sensation. Poe likes to specify the words he places into his writing, in order for the reader to picture it in their mind. To make this possible, Edgar Allan Poe utilizes negative diction and imagery to manifest a dark and sinister tone in his story, â€Å"The Masque of the Red Death†. Diction is the word choice a writer uses in their writing to develop a special meaning. Poe wants to send a dark emotion to his readers and starts off his story by personifying â€Å"Death†, giving it human qualities, portraying it is as the protagonist. He wants to make sure the reader realizes how important Death is in the story. Poe also speaks a lot about death and the horrible way these people are dying. This gives off a sinister tone of how he constantly refers to death. We will write a custom essay sample on Masque of the Red Death or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Poe is very precise with the words he uses during his story to foreshadow what will be the end result. Poe utilizes very vivid imagery in his story to paint a picture in the readers head. He constantly refers to blood though out the story, â€Å"the redness and horror of blood†, â€Å"profuse bleeding at the pores†, â€Å"scarlet stains upon the body†. He emphasizes blood so you can visualize in your mind what they all see every day everyone dyeing the worst way possible. This creates a dark tone by the reader visualizing how these people are suffering dying the way they are. When Poe describes to the reader about the seven rooms he speaks about each color and the glass windows that match the room. He spends a lot of time describing the black room, how it has â€Å"scarlet –a deep blood color† windows. Poe wants the reader to sense that something is not right in the black room â€Å"the dark hangings through the blood-tinted panes, was ghastly in the extreme, and produced so wild a look upon the countenances of those who entered, that there were few of company bold enough to set foot†. He wants one to catch sight of how frightening the view of this room is and how no one set foot inside. He makes the reader feel the suspense of the story as if they are really there. He speaks about the gigantic ebony clock and how it struck hour by hour, and when it did the emotion that went around the room â€Å"the giddiest grew pale, and the more aged and sedate passed their hands over their brows as if in confused reverie or meditation. This makes one feel the intensity of the clocks strikes how Death is an hour closer each strike. These are only a few examples of how Edgar Allan Poe uses diction and imagery in his story â€Å"The Masque of the Red Death† to set a dark and sinister tone. Poe wants the reader to catch the concept of every word he says and why he says it. He also wants one to really feel the hair-rising sensations of the suspense throughout his story.

Pause Social Messages Control Your Social Strategy With CoSchedule

Pause Social Messages Control Your Social Strategy With You know the phrase â€Å"timing is everything.† Well..it’s especially  true for your social media strategy. And when there’s a national crisis or your website unexpectedly goes down†¦(yikes) Sending social messages that seem out of touch Or directing users back to a website that doesn’t work†¦ Wellit just can’t happen. 🙅 You’ve got a brand’s reputation at stake! If only you could stop social messages from sending WITHOUT deleting them (because TBH, those lil’ guys took some serious time to plan and create) Give yourself time to pivot to an alternate strategy†¦Ã‚  (i.e reschedule posts you need to skip and quickly create a few new, more appropriate messages) And then easily resume sending messages once the dust settles  (and show your boss you can handle anything  the social world throws at you). Too good to be true? Think again. Introducing Pause Social Messages from !  AKA the easiest way to pause and recalibrate your social message strategy (if the need should arise). With Pause Social Messages, you can: Quickly pause (and resume) your social messages.   Life isn’t predictable. With Pause Social Messages, you maintain control over *every* social message and can react fast to real-time events and time-sensitive situations. Easily reschedule skipped messages. Don’t let ANY social message go to waste (just because it wasn’t timely). Simply drag and drop your skipped messages to a new date on the calendar and voila!..it looks like you never missed a beat. 😠 Which means you stay in control of your social media strategy†¦. And know your messages are going out in the right way at the right time.

Phosphate-Buffered Saline or PBS Solution

Phosphate-Buffered Saline or PBS Solution PBS or phosphate-buffered saline is a buffer solution that is particularly valuable because it mimic the ion concentration, osmolarity, and pH of human body fluids. In other words, its isotonic to human solutions, so its less likely to cause cell damage, toxicity,  or unwanted precipitation in biological, medical, or biochemical research. PBS Chemical Composition There are several recipes to prepare PBS solution. The essential solution contains water, sodium hydrogen phosphate, and sodium chloride. Some preparations contain potassium chloride and potassium dihydrogen phosphate. EDTA may also be added in cellular preparation to prevent clumping. Phosphate-buffered saline is not ideal for use in solutions that contain divalent cations (Fe2, Zn2) because precipitation may  occur. However, some PBS solutions do contain calcium or magnesium. Also, keep in mind phosphate may inhibit enzymatic reactions. Be particularly aware of this potential disadvantage when working with DNA. While PBS is excellent for physiological science, be aware the phosphate in a PBS-buffered sample may precipitate if the sample is mixed with ethanol. A typical chemical composition of 1X PBS has a final concentration of  10 mM PO43−, 137 mM NaCl, and 2.7 mM KCl. Heres the final concentration of reagents in the solution: Salt Concentration (mmol/L) Concentration (g/L) NaCl 137 8.0 KCl 2.7 0.2 Na2HPO4 10 1.42 KH2PO4 1.8 0.24 Protocol  for Making Phosphate-Buffered Saline Depending on your purpose, you may prepare 1X, 5X, or 10X PBS. Many people simply purchase PBS buffer tablets, dissolve them in distilled water, and adjust the pH as needed with hydrochloric acid or sodium hydroxide. However, its easy to make the solution from scratch. Here are recipes for 1X and 10X phosphate-buffered saline: Reagent Amountto add (1) Final concentration (1) Amount to add (10) Final concentration (10) NaCl 8 g 137 mM 80 g 1.37 M KCl 0.2 g 2.7 mM 2 g 27 mM Na2HPO4 1.44 g 10 mM 14.4 g 100 mM KH2PO4 0.24 g 1.8 mM 2.4 g 18 mM Optional: CaCl22H2O 0.133 g 1 mM 1.33 g 10 mM MgCl26H2O 0.10 g 0.5 mM 1.0 g 5 mM Dissolve the reagent salts in 800 ml distilled water.Adjust the pH to the desired level with hydrochloric acid. Usually this is 7.4 or 7.2. Use a pH meter to measure the pH, not pH paper or other imprecise technique.Add distilled water to achieve a final volume of 1 liter. Sterilization and Storage of PBS Solution Sterilization isnt necessary for some applications, but if your are sterilizing it, dispense the solution into aliquots and autoclave for 20 minutes at 15 psi (1.05 kg/cm2) or use filter sterilization. Phosphate-buffered saline may be stored at room temperature. It may also be refrigerated, but 5X and 10X solution may precipitate when cooled. If you must chill a concentrated solution, first store it at room temperature until you are certain the salts have completely dissolved. If precipitation does occur, warming the temperature will bring them back into solution. Shelf life of refrigerated solution is 1 month. Diluting a 10X Solution to Make 1X PBS 10X is a concentrated or stock solution, which may be diluted to make a 1X or normal solution. A 5X solution must be diluted 5 times to make a normal dilution, while a 10X solution must be diluted 10 times. To prepare a 1 liter working solution of 1X PBS from a 10X PBS solution, add 100 ml of the 10X solution to 900 ml of water. This only changes the concentration of the solution, not the gram or molar amount of the reagents. The pH should be unaffected.   PBS Versus DPBS Another popular buffer solution is Dulbeccos phosphate buffered saline or DPBS. DPBS, like PBS, is used for biological research and buffers in the 7.2 to 7.6 pH range. It can be stored at room temperature. Dulbeccos solution contains a lower concentration of phosphate. It is 8.1 mM mM phosphate ions, while regular PBS is 10 mM phosphate.  The recipe for 1x DPBS is: Reagent Amount to add (1x) NaCl 8.007 g KCl 0.201 g Na2HPO4 1.150 g KH2PO4 0.200 g Optional: CaCl22H2O 0.133 g MgCl26H2O 0.102 g Dissolve the salts in 800 mL of water. Adjust pH to 7.2 to 76 using hydrochloric acid. Adjust the final volume to 1000 mL with water. Autoclave at 121 °C for 20 minutes. Sources Dulbecco, R.; et al. (1954). Plaque formation and isolation of pure lines with poliomyelitis viruses. J. Exp. Med. 99 (2): 167–182.Phosphate-buffered saline (PBS. Cold Spring Harbor Protocols (2006). Cold Spring Harbor Laboratory Press.

Operation Menu - a covert bombing conducted in eastern Cambodia Research Paper - 1

Operation Menu - a covert bombing conducted in eastern Cambodia - Research Paper Example In my own opinion, I feel that this was a show of the US government’s unwillingness to accept diplomacy in conflict resolution. According to the VVAW (Para. 1), the Cambodia bombing continued despite a peace treaty â€Å"bombing halt† that required that the US stop its attack in Indo-China. The US launched over 500 thousand tons of bombs. The main targets of the bombs were the people’s army of Vietnam (PAVN) and forces of the Viet Cong and their air bases that were used to as the supply and training areas. The US persisted bombing despite the countries uncooperativeness to the diplomatic missions launched to end their conflict with Vietnam. According toTucker (740), this was a war whose intentions were personal and did not rhyme with the international strategies of resolving conflicts. This is the reason why the US kept the mission secret because they did not have any good reason to attack this country. From a critic’s point of view, Tucker states that the US government was undiplomatic in launching such a covert attack against Cambodia at a time when there was hope for a peaceful resolu tion. Other scholars have provided that the US president Nixon depicted the highest level of imperialism in their attack of the Cambodia. Owen and Kiernan (1) focused on the revelation of the Cambodia bomb attack after Bill Clinton, the US president released information that the US had concealed about the bombing. The purpose of Bill Clinton was to show the US’s accountability and its commitment to establish honesty in its history. From this report, it is clear that the magnitude of the bomb attack was much higher than what the people had approximated. It also reveals that most of the bomb targets were unclear and they remained undocumented even after the covert war. However, it is clear that there was catastrophic damage and the civilians in Cambodia suffered a great deal during this attack. According to Owen

The prospective for the US to base solar business organization to Term Paper

The prospective for the US to base solar business organization to significantly enter the Indian market - Term Paper Example Identifying this particular need, various companies around the world are focusing on developing products of new technology from alternative sources of energy. This has automatically led to the generation of evolution of hybrid automobiles, increased usage of wind and solar power in terms of developing products and machineries, etc. Talking in terms of new technology, it can be said that for the purpose of fulfillment of electricity needs of various products of commercial and domestic categories, the solar energy is often preferred because of unlimited supply and constant availability and very little harmful impact on the environment. Because of the high costs of availing new alternative forms of technology, the market for solar product is tremendously large. Because of the large amount of the entire Indian population who are staying in the remotely located towns and villages of India, there is a huge demand for solar technology based products in the developing and emerging market eco nomies like India for the purpose of providing sustainable energy and lighting solutions in multiple domestic rural households (Bhave & Chatterjee, â€Å"Solar power on every rooftop†). SunGlo Corporation can focus on the process of fulfilling the energy and lighting requirements of this emerging market by its widely diversified product portfolio which comprises of both domestic and commercial focused product offerings. For this purpose, the paper evaluates the market of India from the points of political, economical, physical, social factors as well as the various risks and potential barriers and threats that can possibly arise in the Indian market. Mission Statement The vision and mission statements of a company highlights the company’s long term and short terms goals over the span of next two, five and even 10 years. It has to be mentioned that the vision of the company talks about the company’s targets for the longer period while the mission talks about smal l milestones and targets that the company needs to achieve in terms of attaining its long term vision. The vision statement of the company is to focus on producing solar technology products which has high standards of quality and thereby meeting the global demand for products of solar technology. The mission statement of the company is to cater to the solar technology products demands of the upcoming and emerging market of the new economies, thereby focusing on the process of the need fulfillment of the new markets. The mission of the company includes the point of investing in the setting up of a production plant in an emerging economy like India, China etc and thereby developing high quality solar products of global standards which will help the company to cater to the needs of the developed and other developing economies of the Asian region and other parts of the world. Introduction Overview The world of the 21st century, much like that of the past is moving at a rapid pace with a smooth and sustainable rate of overall developments happening in various parts of the worl